Print and Prosper

Book Marketing

 

In-depth Keyword, Category and Pricing Research

We conduct Amazon listing analysis, Amazon search engine analysis and Google search engine analysis resulting with an optimised range of options.

Categories Chosen to Maximise Sales

Depending upon your genre, categories can be crucial to your book’s success. We will select your book/ebook’s categories (unless otherwise instructed) as we are uploading the details to make it available for sale. More categories can be added using Shelfari (for Shelfari, see below).

Adjusting Categories

Some categories will be more suitable when your book is first launched (‘big fish in a little pond’) and others may work better when your book is selling well. We monitor the categories and will inform you when we believe the time is right to change. You are however free to change categories as and when you please.

Keywords Chosen to Maximise Sales

Keywords can be crucial in allowing potential readers to find your book online. They are used in all online stores and also to list your book on Shelfari, Goodreads and LibraryThing. We will identify the best keywords to use for your specific book to maximise your sales potential.

Description Optimised for both the Amazon Algorithm and readers

Amazon’s algorithm is how Amazon organises all of its data and works out which products to recommend. One of your keys to success is persuading Amazon that your book is the best book to recommend to readers who fit a particular profile, but once those readers click on your book your description also needs to entice them to buy. We make sure that your book description is written in a way that is appealing to both Amazon and the individual reader.

Advanced Kindle Listing

The optimum keywords, categories, description and price will be uploaded to your listing. We recommend a low price for your book to begin with until you receive a few reviews and the book moves up the Best Sellers Rank.

Advanced CreateSpace Listing

The optimum keywords, categories, description and price will be uploaded to your listing. We recommend a low price for your book to begin with until you receive a few reviews and the book moves up the Best Sellers Rank.

US Extended Distribution

Your book will be made available to major online and offline retailers, libraries and academic institutions throughout the US via Amazon’s Extended Distribution program.

Author Central (.com & .co.uk) Listing

Author Central is a tool that allows you to upload details such as a photo, biography, video and events. Your readers can request to be emailed when you bring new books out, there are social media links, and a list of all the books written by you that are available on Amazon.

Shelfari

With Shelfari you can make a real showcase of your book both to your reader and the Amazon algorithm. Among many other things, you can include editorial reviews, a list of comparable books and awards you have won. It also includes the option of adding additional categories and keywords.

Reviewers List
We will provide you with contact details of reviewers (if contact details are available) who gave reviews for comparable books.

Book Blogger Yellow Pages

Getting your book featured on blogs is generally free and invaluable marketing for you and your book. We will provide you with a directory with over 800 pages of book bloggers that you can contact to promote your book.

Goodreads

Goodreads has a massive audience of more than 20 million book lovers. We will submit your book to Goodreads and upload an ebook excerpt for people to read. We also set up a competition to promote your book and supply you with a list with contact details to the competition entrants.

LibraryThing

LibraryThing is a platform that reaches almost 2 million readers. We will submit your book, upload an ebook excerpt, and set up a promotional competition for your book. We will supply you with a list with contact details to the competition entrants.

Targeted Facebook Advertising Campaign

We will run a targeted Facebook advertising campaign to people who actively participate in groups related to your book.

Book Marketing Option